As you might notice, the blog is still a bit of a work in progress, but I just couldn’t wait to share this post with you guys!

I’m SO excited for the first two collections I get to preview for you from JuJuBe!  If you’re not familiar with Jujube Int’l, they are a mama favorite brand of stylish, fun, and functional bags, with a CULT-LIKE following!  They began with “diaper bags”, but have really expanded into so, so much more!  Their bags are highly functional for anyone on the go, perfect for OCD organization, or someone who just needs a million pockets to stuff things in, like myself.  They are all MACHINE WASHABLE.  Can all the parents out there say, “Hallelujah!”? And best of all, they come out with limited edition prints all the time.

This collaboration with Hello Sanrio is inspired by one of everyone’s favorite modern form of communication: emojis!  Don’t the Sanrio Friends look so adorable and expressive?!The styles I have here are the Jujube Be Right Back (a.k.a. BRB) and the Jujube MiniBe:

I’m obsessed with this perfect mommy & me matching duo!

The BRB has quickly become one of my favorites!  The padded, ergonomic backpack is so easy and comfortable to wear. There are 2 insulated pockets for bottles, one for each kiddo!  If you have “curious” toddlers who like to dig through your bags, you might know my struggles with keeping things hidden from them.  A week in, and they still have yet to find the hidden top pockets and side pocket (where the upgraded memory foam changing pad is tucked away).   They also seem to miss the giant front pocket – a bit of camouflage magic!

I first fell in love with Jujube products for their organizational systems: Be Set pieces and the Be Quick.  You can keep things grouped together, save space, and easy to change items from one bag to the next!  You can see a glimpse of my packing for an average day.  Be Quick for diapers & wipes, Be Set Large for spare outfits, Be Set Large w/strap for mommy’s wallet and essentials,  Be Set Medium for kids’ toys/activities, Be Set Small for medicine/first aid kit.

Kaitlyn loves to carry a whole gaggle of toys and their accessories wherever we go.  The MiniBe can fit some of her dolls, a lovey, a beverage bottle, and then some!  It can also fit a binder, which will come in handy come Kindergarten.  I love that she’s finally old enough to start carrying some of her own load! #momgoals

Finally, how stinking adorable is the mesh, padded back?  A special touch Hello Kitty fans are sure to love!

Are you already a fan of JJB? Looking forward to this print?  Let me know!  The Hello Friends collection launches on 8/15 at 12am PDT!